I’ve highlighted my personal favorite from the list – I feel it’s so important to realize that your audience knows themselves better than you do.

Don’t push information on your visitors. Let your visitors choose and decide what they want to read. Giving them the control over their viewing experience. Ask yourself: what would be my reaction to a dozen of pop-ups and tons of ad blocks?

18 Rules the Best Web Developers Follow | Design And Marketing Blog.

A good list of readability tips.  None are revolutionary, but all are important. The following is a personal “pet peeve”.

When styling italics and bold, there is usually no need to change their color. Doing so will only confuse readers about what is and isn’t a link.

30 Ways to Increase Readability Online.