Pretty long list of companies and the social media outlets they use to promote their products and build their online reputation.
I’ve been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
Not specific to this election, but I have always thought about the media in this way. It’s in the media’s best interest to keep us guessing because nobody pays attention to a blowout.
If we are to believe conventional media there are enough swing states and undecided voters to keep the race open but this is simply not the case. Newspapers, radio and TV want to keep us guessing, because that is what will deliver circulation and audience but the social web is telling us the America has decided and Obama will be the 44th president of the United States.
This explains a lot about branding strategy and marketing in general.
According to Zanjoc’s Mere Exposure Theory, the more a person is exposed to something, the more that item becomes likeable, assuming the viewer has a neutral first impression.
I stumbled upon this article while reading the last few pages of the Generation Blend. It discusses the similarities and differences between social media and knowledge management, both hot enterprise topics. A good read.
Enterprise 2.0 Blog » Blog Archive » Social Media vs. Knowledge Management: A Generational War