This diagram by Chris Anderson (of The Long Tail fame) illustrates the different business models of free or “freemium” products. This is one of those things that you think you understand, and something you probably do have knowledge on, but is simply better illustrated in a compact diagram.
I’ve highlighted my personal favorite from the list – I feel it’s so important to realize that your audience knows themselves better than you do.
Don’t push information on your visitors. Let your visitors choose and decide what they want to read. Giving them the control over their viewing experience. Ask yourself: what would be my reaction to a dozen of pop-ups and tons of ad blocks?
18 Rules the Best Web Developers Follow | Design And Marketing Blog.
Pretty long list of companies and the social media outlets they use to promote their products and build their online reputation.
I’ve been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
I will definitely be reading “Buyology” by Martin Lindstrom. As Lindstrom notes, 8 out of 10 US products launches will fail. Therefore, the following certainly applies.
It’s likely that the information in this book will be used in future marketing campaigns, so even if you aren’t in the marketing business, it’s a worthwhile read as a measure of self-awareness and self-defense.
‘Buyology’ offers a peek inside buyers’ heads – USATODAY.com
This explains a lot about branding strategy and marketing in general.
According to Zanjoc’s Mere Exposure Theory, the more a person is exposed to something, the more that item becomes likeable, assuming the viewer has a neutral first impression.