I’m writing an essay on the effect of social media on culture, and in my research I stumbled upon lecture notes from a sophomore literature class at Skidmore.  My professor, a successful poet and essayist, advised us that “if you manage to keep your head above water for long enough, chances are you’ll learn how to swim.”

Looking back, I don’t think many people really grasped the meaning in his words – myself included.  Now I realize his analogy applies to marketing practices, all aspects of business strategy, and really, everything you do in life, especially in today’s economy.

I love reading Seth Godin’s blog.  This is just another reason why.

Wealth is not created by financial manipulation, the trading of equities or the financing of banks. They just enable it. Wealth is created by productivity. Productive communities generate more of value.

Seth’s Blog: The economy, the press and the paradox.