They go on to predict that the “cultural resistance” to social networks will eventually crumble and allow new channels of communication to penetrate the traditional business process.  Oh yeah, and the enterprise 2.0 market will hit $4.6 billion by 2013.

Forrester is also skeptical about microblogging tools in the enterprise – such as Twitter, Socialcast and Yammer. The report rather cynically suggested that “microblogs appeal to both the egocentrism and the voyeurism of Web 2.0 aficionados.” Nevertheless Forrester said that it expects enterprise microblogs to “become a feature, not a standalone product category”.

The Future of Enterprise 2.0 Technologies – ReadWriteWeb.

I’ve quoted #6 on their list below.  Although I agree with the following tip, I would say that new technology should make users in the enterprise just a bit uncomfortable in the beginning.  I believe that only after users get out of their comfort zones will they adapt a new process or technology.

Match the culture. Technology can, to some degree, change the culture of an organisation. More realistically however, our projects should match the current culture to give the best chances of success. We shouldn’t be trying to deploy solutions that staff or the organisation as a whole aren’t ready for.

Implementing enterprise 2.0 in the real world » Column Two.