I’ve been in love with the Gotham font family for a few months now, so this morning when I found out that they were adding 46 new font variations and styles I was extremely pleased.

Gotham: 46 New Styles

Though I’m not much of a graphic designer, Gotham commands a sort of “respect” from me that I don’t fully understand.  It’s one of those things that irks me because I know my subconscious is having a field day, but I can’t put my finger on exactly why I enjoy seeing Gotham in headlines and other important messages.

According to the Hoefler & Frere-Jones, Gotham is being used “on soda cans, boarding passes, billboards and banner ads; we’ve seen it engraved in marble on a cornerstone, and cast in rubber on the sole of a shoe.”

Not too mention, of course, that Gotham was the font chosen for all of Barack Obama’s campaign signage and marketing.