Why Social Media is Influential

by Paul Legan on November 4, 2008

This explains a lot about branding strategy and marketing in general.

According to Zanjoc’s Mere Exposure Theory, the more a person is exposed to something, the more that item becomes likeable, assuming the viewer has a neutral first impression.

SEAN TINER: Using Social Media & Charisma To Brand.

Paul Legan's Bio
Paul is a web developer and consultant living in Washington, DC. He likes good food and interesting technology.

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