This explains a lot about branding strategy and marketing in general.
According to Zanjoc’s Mere Exposure Theory, the more a person is exposed to something, the more that item becomes likeable, assuming the viewer has a neutral first impression.
This explains a lot about branding strategy and marketing in general.
According to Zanjoc’s Mere Exposure Theory, the more a person is exposed to something, the more that item becomes likeable, assuming the viewer has a neutral first impression.
Paul Legan's Bio
Paul is a web developer and consultant living in Washington, DC. He likes good food and interesting technology.