Pretty long list of companies and the social media outlets they use to promote their products and build their online reputation.

I’ve been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.

Being Peter Kim: A List of Social Media Marketing Examples.

Discussed in this post » marketing, reputation, social media