I will definitely be reading “Buyology” by Martin Lindstrom.  As Lindstrom notes, 8 out of 10 US products launches will fail.  Therefore, the following certainly applies.

It’s likely that the information in this book will be used in future marketing campaigns, so even if you aren’t in the marketing business, it’s a worthwhile read as a measure of self-awareness and self-defense.

‘Buyology’ offers a peek inside buyers’ heads – USATODAY.com