They go on to predict that the “cultural resistance” to social networks will eventually crumble and allow new channels of communication to penetrate the traditional business process. Oh yeah, and the enterprise 2.0 market will hit $4.6 billion by 2013.
Forrester is also skeptical about microblogging tools in the enterprise – such as Twitter, Socialcast and Yammer. The report rather cynically suggested that “microblogs appeal to both the egocentrism and the voyeurism of Web 2.0 aficionados.” Nevertheless Forrester said that it expects enterprise microblogs to “become a feature, not a standalone product category”.
