I’m writing an essay on the effect of social media on culture, and in my research I stumbled upon lecture notes from a sophomore literature class at Skidmore.  My professor, a successful poet and essayist, advised us that “if you manage to keep your head above water for long enough, chances are you’ll learn how to swim.”

Looking back, I don’t think many people really grasped the meaning in his words – myself included.  Now I realize his analogy applies to marketing practices, all aspects of business strategy, and really, everything you do in life, especially in today’s economy.