ROI isn’t just for statistic junkies, and it certainly isn’t just about dollars and cents.  We informally apply the concept of ROI to every decision we make.

Are you overlooking ROI?

Think about any normal, everyday situation.  What is the opportunity cost of going to wing night over renting a movie?  Does it make sense to paint the room yourself or to hire someone?  When we consider these questions, we are estimating ROI.

Few people realize that the “investment” in “return on investment” (ROI) can be money OR time OR energy, and understanding this concept may help in achieving your goals.